‘Twas the night before Christmas
Without a doubt my favourite piece of content. Nothing has been more well received since, & none after.
From re-writing Clement Clarke Moore’s “A Visit from St. Nicholas” to suit our client Majid Al Futtaim’s flagship asset the Mall of the Emirates, to conceptualising the storyboard, nitpicking the voice over & receiving mild abuse (and love) from the production team who had to make this concept a reality – I repeat – this is without a doubt my favourite piece of content.
The task at hand was simple, “A Christmas post to break social, that includes all of Majid Al Futtaim’s business units”
Easy.
Client: Majid Al Futtaim
Production: Monkey Lab
Date: December 24, 2021